Every business has cash it can’t see. We go find it.
Most people look at financials and see numbers.
We see a puzzle and somewhere in it, cash nobody’s even looking for.
That’s what drives us. Not spreadsheets. Not models.
The moment an owner sees the cash, they start playing offense.
Finding the cash is our obsession.
Building the cash to win is the point.
Our Story
Finive started in 2012 with a simple question: why do profitable businesses run out of cash?
It’s the same question we heard from every owner we worked with. Revenue was up. The P&L looked good. But the bank account told a different story. The owner was making money on paper and scrambling to make payroll in reality.
We started digging. We built budgets, business plans, and financial models for companies across industries. We sat with owners who were growing fast and feeling broke. We led turnarounds for businesses that had stopped believing they could win. And every time, the answer was the same: the cash was there. Nobody was looking for it.
That obsession turned into a methodology. We built FWD, a forecasting tool that shows owners where their cash will be 90 days from now. We wrote a book about cash flow because we believed every owner deserved to understand the one number that determines whether they survive or thrive. And we built a practice around a simple promise: sit down with us, and we will find cash you didn’t know you had.
Today, Finive works with growing businesses across manufacturing, healthcare, distribution, and services. The industry doesn’t matter as much as the owner. We work with owners who are tired of guessing, ready to see the real picture, and serious about turning cash into a competitive weapon.
Find the cash. Fuel the win. That’s not a tagline. It’s what we do every day.
Our Path to Better Cash Flow
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2012
Finive launches with the idea that cash flow-positive companies can self-fund their growth.
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2013
Quickly outgrowing Excel, Finive begins to develop a database-powered reporting model.
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2015
Finive forecast $1 Trillion of financial activity for clients.
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2018
Started using machine learning to push cash flow forecasting beyond traditional models.
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2019
Launched Ask Amos, an early attempt to let owners ask questions directly of their financials.
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2020
Put our cash models to work helping businesses manage through the uncertainty of COVID-19.
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2025
Launched Finive FWD, our Excel add-in for forward-looking cash flow.
Our Belief in Winning
We are what we believe. We founded and built an entire company on this idea. We believe in winning. We are obsessed with winning. We are obsessed with cash flow. And we believe we are helping great firms, and the visionary entrepreneurs that lead them, win. We believe we are improving the world by building winners.
We believe it is our birthright to win and that everyone was born to be a winner. We believe winners come from all walks of life and every corner of the globe. We believe in building winners from profit funded growth.
We believe in the thrill of winning. Winning is exciting. Winning is liberating. Winning is full of emotion. We believe life is about emotions, and the emotions that winning produces are what make life fun.
We believe in the win/win. Not the bussword. The real thing. We believe it is only the long-run value creation that counts as a win. We believe that when firms win, they gain freedom for the lives of their stakeholders by living their passion.
We believe in passion. We believe in being brave and pursuing that passion. Our passion is finding the cash that turns an owner’s vision into reality. We believe in the correlation between inspiration and perspiration. We believe in pushing further, faster, and with less than is thought possible. We believe in finding new ideas from new people and cultures to solve new problems to win. We believe our passion is what propels us to win, and we will win by sharing our passion with the world.
We believe in people. We believe people are good. We believe entrepreneurs are good people trying to do the seemingly impossible to make their life better. We believe entrepreneurs are winning to make their life better for themselves, their families, the markets they serve, and the community that supports them. We believe in a person’s word. We believe in each other. We believe in love.
We believe it is tough changing the world. We believe we can. We believe in you.
This is what we believe.
— Join the team
We’re always looking for smart, passionate people who want to grow professionally. Email us at careers@finive.com and tell us about yourself.
To merely survive is often a matter of luck, but being able to take advantage of good fortune depends upon alertness, preparedness, and consistency of intent. Your analysis of the situation must lead to intentional action. Only intentional action will transform mere survival into a win.
Co-Founder of Finive