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Business Idea: Build Websites

Really?  Websites?  With so many free and cheap engines to quickly create beautiful websites, it would seem this market would have died with your iPhone 4.   Surprisingly there is still a big need for some businesses to create a simple or specific website for their unique purpose.

This is a business idea that is rooted in market positioning.   If you hang your shingle out as the web development guy and try to sell $5k websites to small businesses you will likely starve to death.  Most of this work has moved to freelance sites competitively bid to mere hundreds of dollars.

What is still in need is a web designer that understands and gets my unique business.  This is the value that business owners and mainly small business owners are willing to pay for.   Maybe you ‘get’ used car dealerships.  Design an offer specific for this market.  This could be a WordPress site with these five must-have plugins to make the marketing efforts easier for car dealerships.   The point is to bridge the divide between IT (I can make a website) and marketing (I can help you sell more on the web).   A business owner buys more sales, not a fancy website.  Speak their specific brand and industry language and you can keep yourself busy for years.

business idea, startup, usp, value, website design

Gregory Brickner

Gregory is the Co-Founder of Finive and a number cruncher himself. He leads the obsession for cash flow for small businesses that is the Finive spirit. With insights into cash flow, business owners make better decisions, increase profit, and achieve their wins.