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Evaluate Performance and Drive Success with KPIs

An introduction creating KPIs for behavior gains in your business.

By Gregory Brickner

June 26, 2020&nbsp&nbsp&nbsp&nbsp•&nbsp&nbsp&nbsp&nbsp[rt_reading_time] min read

Evaluate Performance and Drive Success with KPI

Business leaders are often seeking ways to find a higher tier of growth and motivate the team to achieve more than they thought possible.   We discuss performance with other words, such as targets and objectives. How does one measure this performance? One may be confident that the team works very hard and has the relevant data to back it up. However, questions like, is everyone working on the right things? And, does the hard work result in the outcomes that the organization aims to achieve? A Key Performance Indicator or KPI helps you define a measurable outcome to drive answers to these questions. It is a type of measure that evaluates and assesses an organization’s performance and then checks against its objectives.


KPIs can answer not only these questions but also do much more. It works by quantifying the individual and organizational goals and then evaluating the performance. KPIs are an excellent management tool to track the operational performance of businesses, projects, departments, or individuals. They help in decision making and give a deep insight into the whole process. 

There are no set KPIs that can work for everyone. They differ from organization to organization and depend on the priorities of a particular company. The KPIs of a large public company may include its stock trading price, while a small start-up may have new customers’ addition as a KPI. Every individual or department or company will follow different sets of KPIs depending on their strategies and management philosophies. 

Why Use KPIs?

KPIs are a good indicator of how well a business is doing. Without this transparent way of evaluating, it would be difficult to assess performance and in a meaningful way. You can only make operational changes after the correct assessment, so KPIs are crucial for the whole process. Moreover, KPIs also help keep employees focused on organizational objectives because they reinforce the importance of tasks and activities required.

Key Steps in the KPI Process

  • Identify: recognize relevant KPIs to track
  • Create: make a dashboard or any other display to measure and show the results
  • Evaluate: assess how well the target is being achieved based on KPIs
  • Change: make the changes in strategies as required to improve performance
  • Assess: check if the KPIs still align with the goals and make adjustments

KPIs give an assessment of performance, which takes into account the past and current data. However, they can also help in guiding and planning for future outcomes. They give timely warnings about future problems as well as maximizing future opportunities. 

How Do KPIs Work? 

KPIs act as links between an organizational vision and individual action. Ideally, it should move from level to level in a smooth way to work in the best way. You can think of it as a pyramid with a strategic vision at the top of the pyramid. Individual actions are the base of this pyramid. The middle will be key things like strategy, objectives, and critical factors and aims of the organization. When used well, KPIs support any organization’s goals and strategies. They will help you to focus on what is essential and in monitoring your progress towards that aim.

How To Set KPIs

Whether individuals, businesses, small or big organizations, it is essential to set KPIs to get the desired results. You will need to make sure that the KPIs will lead to your goal. Here are a few things that you should keep in mind.

  • Measurable: This is perhaps most important. You need KPIs, which you can measure in standard ways.
  • Clarity: you will have to be clear about what each KPI will do
  • Relevance: your KPIs have to be relevant to your goals. You need to customize KPIs to your requirements.
  • Realistic: there is no point in setting unattainable KPIs. You need people to deliver on the KPIs.
  • Time Frame: there should be a fixed time range for achieving the targets.

When you make any KPI, it should contain all these 5 criteria. You can ask specific questions to be able to set more effective KPIs

  • What is your organization’s vision?
  • What is the strategy for achieving this?
  • Which numbers and assessments will indicate that you are on the right track?
  • What is the benchmark for the evaluation?
  • How many parameters will you have?
  • How to safeguard against cheating and miscalculations?

KPIs for Individuals

There is general management saying, “what gets measured gets done.” When you set goals for individuals, the chances of people achieving them are much higher. You must make sure that an individual’s goals align with the team or organization’s strategy and goals. Employees’ goals must be clearly defined to ensure their activities and the organization’s goals are in alignment. This is an essential link between the individual and organization and achieving success.

Manage The KPIs

While setting up the KPIs, you should also pay attention to the process of gathering information. Different Processes need different types of data and getting useful quality data is crucial for the KPIs to deliver the right results. Be very clear about who will collect the data. How frequently will you be collecting the data is also essential for a clear picture. Some data needs daily collection, while some need weekly or monthly collection. One crucial step is the verification of the collected data. For KPIs to work well, everyone concerned should have total awareness of it. People should be able to see the progress and measure it clearly to focus on what is essential.

Types of KPIs

KPIs are different for different entities, and people measure them differently. The difference is a result of business activities.

  • Lagging v/s Leading indicators

Data like quarterly revenue and profit are lagging indicators because they are already in the past. Leading indicators are bookings and future sales, which can generate future revenue.

  • Quantitative v/s Abstract Indicators

Indicators that you can calculate numerically are quantitative, while indicators that are open to interpretation are abstract. Identifying the right abstract indicators is not very easy. 

KPIs are effective in measuring finance, marketing, sales, supply chain, customer service, and manufacturing departments. It is a bit difficult but possible to use KPIs for measuring other departments and processes like HR and IT operations, which are more abstract. 

Use KPIs for Recognition and Motivation

If you are happy with your KPIs and feel that they are suitable for your requirements, then it means that the data you collected is meaningful. Measuring your team’s performance will become easier and more streamlined. You must use it to put in place the right training, support, and recognition processes. Motivating employees to perform well by giving them positive feedback will be very beneficial to you and your organization. Reward and incentives always motivate people to work harder. Ensure that you are rewarding based on KPIs and not randomly. Pay attention to the data, and don’t be afraid to change the parameters if you think it is not correct. A well-aligned system should result in a win-win situation for both an individual and an organization.

Avoid Bad KPIs

More and more companies are choosing to automatically track the KPIs with a lot of tools coming to rescue and providing their professional service. It is possible to collect data and create reports and measure performance automatically. These reports then reach the managers with charts, graphs, and a lot of data. It is easy to analyze every aspect down to the last detail with the automatic generation of these reports. Though most of this is helpful for the organization, having too many KPIs can cause harm. With so much information available, there is a chance that the critical data may not get the required attention. This may adversely affect the effectiveness of KPIs. Constant evaluation of the KPIs and their relevance is very important. They should remain aligned with business goals and priorities.


Even if your business is small in size, following the best practices can make a big difference. KPIs are an essential way of measuring performance and success while also helping you make corrections where required. Remember that good KPIs are not fixed. They have to change and evolve to remain relevant continually. Once you achieve one goal, you should be ready to change the KPIs according to the new goal. By being flexible and using KIPs in the best way can help you achieve your goals easily.

Team Contributor

Gregory Brickner


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Evaluate Performance and Drive Success with KPIs

An introduction creating KPIs for behavior gains in your business.

Business leaders are often seeking ways to find a higher tier of growth and motivate the team to achieve more than they thought possible. We discuss performance with other words, such as targets and objectives.